Healthcare Stakeholder Mapping

Case Study

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Challenge

Our client was a Fortune 100 pharmaceutical company seeking FDA approval for a new drug therapy. The client needed to connect with stakeholders in healthcare for patient engagement and help with recruiting patients for clinical trials.

Solution

Our solution was to create a mapping exercise to determine which stakeholders in healthcare would be best for partnerships with our client. Incipient created over 10,000 unique data points to measure each group for engagement.

Incipient Stakeholder Mapping

Impact

incipient provided our client with 50 potential partnership groups, with 10 of those groups ranked as 'ideal' for engagement stakeholders in healthcare. Their partnership is paving the way to provide treatment to the more than 20,000 people suffering with illness.