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in an initial stage; beginning to happen or develop.

incipient provides its clients with accurate and timely data insights right from the start. We work alongside our clients, providing them with timely market awareness as they build out innovative solutions.


Market research consultancy, incipient, leverages specialized knowledge and a passion for actionable insights. Whether our clients need market analysis to assess their competitive position, or need customer surveys and analysis to determine pain points to solve for, incipient can help. We help clients advance research to drive innovation.


As companies strive to improve customer experience in a dynamic and competitive environment, incipient helps to minimize the fail rate and increase ROI of new initiatives. incipient believes that with strong planning and thorough research, any company can double their returns on investment.

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Former Congressional Staffer and Expert Research Analyst Alexandria Roberts is an accomplished research consultant and Founder of Incipient Strategies. Leveraging her business, legislative, and legal experience, Alexandria uses her passion for learning to provide thorough research and analysis for her clients.

Before founding Incipient, Alexandria served as a Legal Fellow in the United States Congress. She also served as a Legal Intern in the Consumer Protection Division of the Texas Attorney General and completed a Legislative Internship in the Texas House of Representatives.


Alexandria graduated from Texas State University with honors. She received her Master's in Law, Business and Management and her law degree from the University of Law in England. Alexandria also attended the University of Granada in Granada, Spain, and has taken Humanitarian Law courses with the United States Institute of Peace.


100% woman & minority owned

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