Digital Healthcare Competitor Analysis
How incipient created a SWOT analysis in healthcare for a technology company
Our client was a venture-backed digital healthcare company looking to introduce a new wearable device, which would integrate with its existing software. The company was unsure if the market was ready for this new digital health innovation, and what advantages their new product might have over its competitor offerings.
We provided our client with a full SWOT analysis on the personal healthcare market, including: an outline of competitor offerings, survey and analysis of their potential and existing customers, a deep dive into competitor healthcare startups, and market entry strategy.
After our evaluation of the Strengths, Weaknesses, Opportunities, and Threats to our client's innovative device, the client acknowledged that some tweaks should be made to their product to differentiate it enough from their top healthcare startup competitor. We saved our client an estimated $25k in software development fees.