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competitor analysis.

  • who are your competitors?

  • what products or services do they sell?

  • what is each competitor's market share?

  • what are their past strategies?

  • what are their current strategies?

  • what type of media are used to market their products or services?

  • how many hours per week do they purchase to advertise through the media used in this market?

  • what are each competitor's strengths and weaknesses?

  • what potential threats do your competitors pose?

  • what potential opportunities do they make available for you?

with this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market

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